I’m completing a masters degree in Brand Management and Advertising, and this is the outlet for my interest in creative advertising and branding strategies.

The number of ads that fight for our attention in day to day life is overwhelming. That number is typically estimated to fall within the thousands, although our brains notice a much smaller portion of them.

For many of us, ads are a nuisance that need fending off, oftentimes because they’re intrusive or plain annoying. Despite this, there are some ads that seem to stick, and you might recall a handful of them that moved you, or resonated with you in some way or another. Beyond selling us products, certain ads become part of the broader cultural zeitgeist and play a role in shaping our understanding of the world around us.

Ads are annoying, then, but they can be incredibly important for communicating the perspectives and values of brands when executed properly.

Below you’ll find some examples of my work.